At Meliora, we believe AI should support - not replace - human creativity. At Meliora, we have a Responsible AI Use Policy.
We harness AI to empower our people, growth partners, and storytelling, always guided by human insight and integrity.
Our Responsible AI Use Policy shapes how we integrate artificial intelligence into everything we do — from strategy and product development to creative ventures. As AI continues to evolve, so too must our commitment to using it ethically and transparently.
As part of our broader advisory offering, we help clients implement AI responsibly — embedding governance models, ethical design, and transparent communication. Learn more about our approach to AI-powered customer experience strategy.
Core AI Beliefs
- Creativity First: We use AI only when it serves the idea, the story, or the team. Human judgment remains central to every creative decision.
- Transparency Always: We commit to clear, jargon-free communication about how and why AI is used. We work with ethical, licensed tools and disclose their use openly.
- Inclusive by Design: Inclusion is integral to our storytelling and decision-making. We avoid AI applications that risk bias, exclusion, or harm to marginalised communities or creators’ rights.
- Truth and Trust: We actively avoid AI systems that contribute to misinformation or disinformation. Accuracy, authenticity, and accountability are non-negotiable.
Meliora’s AI Principles
- Transparent: We clearly explain our AI practices and tools to all stakeholders.
- Accountable: We take full responsibility for how AI is used and ensure oversight.
- Fair and Ethical: We prioritise fairness, avoid discriminatory outcomes, and respect creator IP.
- Secure and Robust: AI systems must be safe, reliable, and protect all data.
- Sustainable: We prioritise thoughtful use of AI to align with our commitment to social responsibility.
Boundaries we won’t cross
- Misinformation: We won’t use AI in ways that erode trust or spread false information.
- Bias and Discrimination: We reject tools that perpetuate bias or suppress diverse voices.
- Creative Displacement: We balance AI adoption with support for human creators and talent.
- Lack of Oversight: Critical decisions – especially ethical or creative – will always involve humans.
- IP Violations: We don’t support AI systems that disregard the rights of original creators.
We believe AI should always enhance — not replace — human creativity and decision-making. Our responsible use of AI ensures transparency, explainability, and equity across every solution we build.
We also align with international principles such as the OECD AI Guidelines to ensure our practices are globally responsible.
