At 10am on Wednesday, 30 November 2022, GenAI crossed the line from “interesting” to genuinely useful. Since then, it has started to behave less like a product category and more like a new layer of economic infrastructure. What is most exciting is not just what the technology can do, but how quickly people are learning to work with it, shape it, and turn it into something practical.
GenAI has moved from breakthrough to infrastructure in record time. Investment and usage are scaling at industrial levels, with AI capital expenditure forecast to reach $410B USD in 2026 and token consumption compounding month after month. Adoption is compressing timelines and making AI collaboration feel normal, while the biggest gains are showing up where AI is embedded into everyday tools and workflows. The next era is not just about smarter models, it is about trust, sovereignty, and the curiosity to redesign how work happens.
Contact Meliora:
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Clive Dickens, Managing Partner, International
Clive leads Meliora’s international work at the intersection of creativity, technology, and commercial execution, helping teams turn AI curiosity into real products, better customer experiences, and sustainable change.
