Investing in rising creative talent.
New ways for media and entertainment to be operated, experienced and commercialised.
Meliora Creative is our creative IP arm. We work alongside businesses using AI based technology to create new shared experiences and rethink existing ones.
How We Work
How we work alongside partners.
We bring senior operating experience, industry relationships and commercial focus to businesses building what comes next in media and entertainment.
Commercial strategy.
Where the pressures sit, how decisions get made and how a new category gets bought. We shape the commercial model around the product.
Market development.
Taking products into more markets, starting with Australia and the region, then international opportunities through our hubs in Los Angeles, London, Sydney and Auckland.
Industry relationships.
Introductions that become contracts: broadcasters, telcos, venues and commercial partners who can buy what our partners build.
The Question
What does new AI based technology make possible?
Meliora Creative is our creative IP arm. We work alongside businesses using AI based technology to create new shared experiences and rethink existing ones, bringing new ways for media and entertainment to be operated, experienced and commercialised.
It builds on Meliora's three-pillar model. Advisory helps established organisations navigate change. Ventures backs founders building into where value is moving. Creative works alongside the businesses creating the products and experiences that come next, giving back to the creative industry with our experience, expertise and relationships.
“Spotwise, OM and allt are very different businesses, each is reimagining an established part of the media and entertainment landscape. That combination of creativity, technology and ambition is what excites us.”
Partnership Slate
Three businesses reimagining media and entertainment.
The first partnerships for Meliora Creative, announced September 2026.
Read the announcement →
Broadcast media operating system
An agentic operating system for broadcast media.
Spotwise monitors advertising across radio, TV and podcast in more than 14 countries and runs the work that follows: market research, competitive analytics and share of voice, campaign planning and pricing, delivery verification, pitch preparation and prospecting.
AI agents do in minutes what a media team does by hand.
Visit Spotwise ↗“For us, the data was just the beginning. What excites us about Meliora Creative is that they understand both the media industry and the opportunity emerging technology creates. Having that experience and those relationships around us will help us take what we’re building into more markets.”
Immersive entertainment
A new model for immersive entertainment, at scale.
OM uses technology to transform existing spaces into hyper-realistic shared experiences. Developed by the core team behind the design and engineering of the Las Vegas Sphere, it combines interactive digital-double artist avatars, next-generation 3D audio and immersive visual technology.
The model is designed to be deployed at a fraction of the cost and time of traditional large-scale immersive venues.
Real-time audience engagement
Connecting content with viewers’ devices in real time.
allt.tv connects content with viewers’ mobile devices in real time, creating new ways for broadcasters and commercial partners to build experiences around live media. It is also developing dynamic audience controls around wagering advertising in response to recent Australian gambling legislation reform.
Clive Dickens joins the allt board.
Visit allt.tv ↗“A technology company can build the product, but creating a new category requires more than product alone. It requires an understanding of how these businesses operate, where the commercial pressures sit and how decisions actually get made.”