This presentation shares that the next wave of AI value will come from trusted, governed, workflow-specific Vertical AI products that combine proprietary data, automation and behavioural change to transform industries.
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AI adoption is accelerating dramatically The deck highlights ChatGPT’s rapid user growth, enormous token processing volumes, and major AI infrastructure investment. It frames AI as a technology shift comparable to the internet, cloud and mobile, but moving faster.
Vertical AI is distinct from horizontal and embedded AI Horizontal AI works across many industries. Embedded AI is AI woven into existing products. Vertical AI is purpose-built for one industry or job workflow, with deeper context and stronger defensibility.
The opportunity is shifting from hype to utility The deck warns that generic chatbot wrappers and “AI for X” products without a moat are vulnerable. Winners will be products that save money, automate difficult workflows, use proprietary data, or do things general-purpose LLMs cannot easily replicate.
Vertical AI is already producing major companies The presentation lists emerging Vertical AI unicorns across countries including Singapore, Chile, Vietnam, Poland, Kazakhstan, Estonia, Lithuania and Portugal, spanning healthcare, fintech, identity, foodtech, media and AI infrastructure. AI will reshape work, not just software A recurring theme is that the hardest part is not the technology, but changing how people work.
The deck applies this to content, cybersecurity, taxation, corporate travel, expenses, recruitment, media and legal documentation. There are major systemic risks The deck addresses energy use, water consumption, job displacement, data-centre expansion, AI sovereignty, trust, governance and fairness. It proposes the need for AI that is fair-trained, fair-governed, fair-powered and fair-trade.
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Clive Dickens, Managing Partner, International
Clive leads Meliora’s international work at the intersection of creativity, technology, and commercial execution, helping teams turn AI curiosity into real products, better customer experiences, and sustainable change.
